Quo vadis, Adobe?

An inter­est­ing (but not ter­ri­bly sur­prs­ing) mes­sage was posted on Twit­ter a cou­ple of days ago:

“@chad_perkins Back from Adobe. Finally can tell you that the next ver­sion of After Effects is a WEAK upgrade (IMHO). But PS and AI will be GREAT upgrades!”

(via AE Por­tal)

The orig­i­nal state­ment has since been retracted because appar­ently the poster was under an NDA and spoke too soon… luck­ily I am bound by noth­ing of the sort, so I get to “retweet” (as it were) what­ever I want.
No offi­cial word on new fea­tures yet, but judg­ing by the rumors mak­ing the round it looks like After Effects CS5 is going to be the sec­ond lack­lus­ter upgrade in a row, 64-​​bit sup­port notwithstanding.

Maybe the com­pany that is no longer in the Flash busi­ness needs to spend a lit­tle less time com­ing up with cheesy feel-​​good mar­ket­ing slo­gans and instead focus on what they used to be good at:

Mak­ing tools that just let their users get their damn work done.

Hint: Home­brew installers that take more than an hour to com­plete and require one to shut down their web browsers, upgrades that lay waste to all exist­ing plug-​​ins and the oh-​​so pretty “Flash-​​y” but increas­ingly non-​​standard GUIs are not things that make artist’s lives any eas­ier. Nor do they “help peo­ple com­mu­ni­cate”, to put it in Adobe’s terms.

Normality will not run in After Effects CS5

A quick note as I’ve heard this this ques­tion come up a lot lately from peo­ple read­ing my ear­lier post and in dis­cus­sions on var­i­ous forums on the topic of AE CS5 being 64-​​bit only.

Will Nor­mal­ity /​ Atlas /​ Gen­er­a­tor be ported to 64-​​bit for After Effects CS5?

The short answer: No.

Longer answer: Adobe has made the busi­ness deci­sion to deprive me (and all other pro­fes­sional AE users) of a sig­nif­i­cant invest­ment by remov­ing sup­port for 32-​​bit plug-​​ins, e.g. all exist­ing third-​​party plug-​​ins, in AE CS5.

Again, this was not done for tech­ni­cal rea­sons, it was purely a busi­ness decision.

Along with my invalu­able col­lec­tion of third-​​party plug-​​ins I also lose the func­tion­al­ity I require to do my daily work. Now I need to go out and find replace­ments for sta­ble and time-​​tested tools and in some cases even develop new ones to replace cus­tom soft­ware I do not own the rights to.

AE’s main strength IMHO was the sheer num­ber of third-​​party plug-​​ins that are not avail­able for other plat­forms. In a way Adobe has lev­eled the play­ing field.

In light of this predica­ment I in turn have also made a busi­ness deci­sion: I’m sim­ply tak­ing my busi­ness else­where.
As I’ll have to replace all my plug-​​ins any­way, this is the per­fect oppor­tu­nity for me to ditch After Effects for a more pow­er­ful solu­tion. One that, iron­i­cally, man­ages to run in both 32and 64-​​bit. And in Linux!

A word to the After Effects community

I’m not doing this out of spite or to harm the AE com­mu­nity in any way and I apol­o­gize to all users that have come to rely on my plug-​​ins for their daily work.
Updat­ing my soft­ware to run in CS5 means I myself would have to invest in the new ver­sion, and I’m sure you under­stand that’s not some­thing I’m pre­pared to do just to sup­port some free plug-​​ins.

Just like Adobe’s, mine is purely a busi­ness decision.