Quo vadis, Adobe?

An inter­est­ing (but not ter­ri­bly sur­prs­ing) mes­sage was posted on Twit­ter a cou­ple of days ago:

“@chad_perkins Back from Adobe. Finally can tell you that the next ver­sion of After Effects is a WEAK upgrade (IMHO). But PS and AI will be GREAT upgrades!”

(via AE Por­tal)

The orig­i­nal state­ment has since been retracted because appar­ently the poster was under an NDA and spoke too soon… luck­ily I am bound by noth­ing of the sort, so I get to “retweet” (as it were) what­ever I want.
No offi­cial word on new fea­tures yet, but judg­ing by the rumors mak­ing the round it looks like After Effects CS5 is going to be the sec­ond lack­lus­ter upgrade in a row, 64-​​bit sup­port notwithstanding.

Maybe the com­pany that is no longer in the Flash busi­ness needs to spend a lit­tle less time com­ing up with cheesy feel-​​good mar­ket­ing slo­gans and instead focus on what they used to be good at:

Mak­ing tools that just let their users get their damn work done.

Hint: Home­brew installers that take more than an hour to com­plete and require one to shut down their web browsers, upgrades that lay waste to all exist­ing plug-​​ins and the oh-​​so pretty “Flash-​​y” but increas­ingly non-​​standard GUIs are not things that make artist’s lives any eas­ier. Nor do they “help peo­ple com­mu­ni­cate”, to put it in Adobe’s terms.